THE SAGA BEHIND THE TYPO of “CREAT” in this PDF
Yes, there is a there is a typo in this PDF. It should say ‘create’ and not ‘creat’ - you got me. This is one of my favorite print pieces and yes, I do not have the original files I worked on with one of my randomly-paired-with-favorite-art-director freelance partners of all time. Here is our story…
Because more can happen in one lunch break in advertising than in 3 seasons of Dynasty (80’s Dynasty - slaps and shoulder pads optional) I came back to discover [NDA HERE] and said partner was no longer working on the pitch. It took a minute to locate them and when they contacted me they happily revealed Barcelona was great but sadly left the work as unfinished as Gaudi left Sagrada Familia. All I have is this PDF to show what we were building together. There are no other files of this left, and this art director has left advertising. True story.