The Wonderful World of Blue
I am proud to share my experience writing the DAWN book from the ground up—a project focused on children, environmental awareness, and safety that has garnered record-breaking KPIs for the agency. Recognizing my established background in creating engaging children’s literature, including "The Big Book," the agency gave me the opportunity to lead this initiative, and I am thrilled they did.
Working alongside the incredibly talented John Smith, our art director, we poured our passion into this project, which has become one of the most rewarding endeavors of my career as a copywriter. While Jenna Bush Hager and her team at CAA received public recognition, I embrace my role as a 'ghostwriter' with pride.
Ultimately, this book contributes positively to the world, highlighting the power of advertising to inspire change.
