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In a world of $15 hamburgers, 20 lb. burgers, and even burgers with diamonds in them - it's easy to wonder what happened to the original. So we re-introduced Big Mac as The Boss of Burgers. The only burger that has an index named after it. Do you really need a burger on a silver platter? Two all beef patties, special sauce, lettuce....and encouraged you to think with your mouth.
BELOW: Guerilla work we ran during fashion week encouraging models to eat.