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Heineken Light has the perfect body, er I mean is know for its aesthetics, I mean…
I loved these sweet pieces of ads for Heineken Light. Alas, you’re only as good as your account people and client. For TV, chose to explore the concept of dating, holidays, and what the night can bring if you just open yourself up. My ‘ending credits’ idea touched on the concept of all the random people that play a role in your night - almost like a cast in a movie.
Here’s what we did for spots:
1. Just Another Monday Night: Life is a movie, you're the star. There's leading ladies, sidekicks, and random extras like the ninja on the freeway. How do you show a crazy night without spending a ton of money? Easy. In the credits.
2. Waitress: Dating is tough in this city. Here's to hoping you find the one that gets you.
3. Holiday: Originally written with the song "The Grinch" in mind, this guy just doesn't want to share his Heineken. Give and ye shall receive, good sir. (Tips hat and walks away.)