Alcon

There’s that feeling when people see something clearly for the first time after their PanOptix surgery. We’ll capture that emotional moment with photos containing extreme closeups. This will be for print, social media, doctor’s offices, digital banners. On social media we will encourage others to share their moments of clarity and tag their friends to share the same.

This campaign will capture the before and very happy afters of our PanOptix patients with headlines and images that are vivacious and progressive in tone, unique to the category.

In other words:

Squinting Susan, meet Sparkling Susan.
Never-Drive-at-Night Nina, meet Nina Now.
Harry Homebody, meet Harry Happening.
Print, Social, Banners, Doctor’s Offices.
Tag and share your old lifestyle with your new one.